What Photo Gear

The third camera that Canon has announced today, is the Canon SD890 IS (Digital Ixus 970 IS in Asia and Europe) - and this one features a 5x optical zoom - the longest ever on Canon’s Digital Elph series of camera’s. The lens has a 35mm equivalence of 37mm - 185mm - so there’s quite a bit more reach compared to the 2 earlier models. (Although personally I would have preferred that they had added to the wide angle end instead)

The IS of course means it also comes with Canon’s Image Stabilization system like the 2 other camera’s announced today. And the SD890 IS will have a 2.5inch LCD and thankfully an optical viewfinder as well.

The Canon SD890 IS:

• 10 megapixels
• 5x optical zoom (37-185mm equivalent)
• Image Stabilization of course (which Canon claims can deliver up to a 4 stop advantage)
• 2.5″ LCD with an optical viewfinder
• Multi Control Dial (a first for an SD series camera)
• And an interesting body design, with one side being a lot more curvy

This 5x zoom ultra compact can be yours by mid-April, with an MSRP of $399.99.

Hit the Read More link to see the full Canon Press Release.

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Canon has introduced today 2 new SD Digital Elph’s - the SD790 IS and the SD770 IS. Also known as the Digital Ixus 90 and the Digital Ixus 85 in Asia and Europe. The IS of course, stands for Image Stabilization.

Both camera’s pretty much share the same specifications, with the main differences being found on the back - the SD790 IS having a 3 inch LCD with no viewfinder while the SD770 IS gets a smaller 2.5 inch LCD but with the added benefit of a viewfinder (much more useful in my opinion) - and we get slightly different control layouts as well, due to the different sized LCDs and the addition of that viewfinder on the SD770 IS.

And some key specs:

• 10.0 Megapixels
• 3x optical zoom (35mm-105mm equivalent)
• 30 fps movie mode and a Time Lapse mode
• Face Detection
• Enhanced Auto-Focus (that performs up to 1 stop darker)

Not a bad pair of camera’s here by Canon (on paper at least) - the addition of Image Stabilization is certainly welcome, and will help in combating camera shake. Both camera’s will be available by the end of March (SD790 IS) and mid-April (SD770 IS) with suggested retail prices of about $349.99 and $299.99 respectively.

Full press release from Canon after the jump.

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