What Photo Gear

Nikon today announced a couple of new digital camera’s. First to be introduced are a pair of almost identical (save for one feature) compacts. The S52 and S52c (the S means they’re part of Nikon’s “Style” series of camera’s.)

And as I said, they’re almost the exact same camera’s, with the difference being that the S52C will be Wi-Fi enabled and will have an MSRP of $30 more than the plain S52. But otherwise, everything should be pretty much the same. They both feature a 3x zoom lens, with a pretty boring 38mm - 114mm (35mm equivalent) zoom range, the lens has a folding lens design, so you won’t see the lens extending away from the body even when zooming in and out. The good news is the lens will come equipped with Nikon’s Vibration Reduction (VR) to help minimize camera shake, and to help you get sharper pictures. (And this one is a true lens based vibration reduction feature, it’s not just the ISO boost you see in some camera’s)

The Nikon S52 and S52c:

• 9 Megapixels
• 3 inch LCD
• Compact body, less than an inch thick (3.7×2.3×0.8)
• 3x Optical Zoom (38-114mm equivalence)
• Vibration Reduction
• Auto ISO (from ISO 200-800) (Up to ISO 2000 in High Sensitivity Mode) (But ISO is selectable up to ISO 3200)

Full Nikon Press Release after the jump.

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And it’s not just Canon 450D samples that are slowly popping up all over the web - Olympus also has an exciting new DSLR due to be released soon - the Olympus E-420, and their new standard pancake lens - the 25mm f/2.8. This lens and camera combo promises to be one of the most compact DSLR and lens combo’s you can find right now - and we had a quick look at some sample images just a few days ago.

And today, we’ve got more E420 samples for you, these images are from a Japanese site though, and well, if you don’t read Japanese, don’t worry, the pictures speak for themselves. The first few images are shot with the E-420 and the Olympus 14-42mm kit lens, but once you reach the third page, you’ll see images shot with the 25mm f/2.8 lens. Full resolution files are available as well if you click on the images.

The Olympus E-420 is currently available for pre-order from Amazon, the body only is going for $499.99 ; While the 25mm f/2.8 lens is available for just $249.99. Or you can purchase them both for just $699.99. Expected release date is May 20th.

From: TrendyNet via DPReview Forums via WhatPhotoGear.com

Well, we had the sexy Olympus E3 Print Ad from South Korea last time, so why not a few TV commercials this time. Some of these are pretty funny, while some are a bit more serious, like the Nikon one. I don’t watch TV at all, (yes, really) so if you know of any other awesome camera commercials, let me know in the comments.

First up, here’s one from Agfa:

There’s more after the jump - just hit the Read More link.

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Announced just a few weeks ago - the Olympus E420, the world’s smallest DSLR - is definitely getting a lot of interest. And Olympus have done one better, by also introducing the Zuiko 25mm f/2.8 pancake lens. (It’s called a pancake lens because of it’s small flat profile, like a pancake, or a hockey puck - this particular Olympus one is actually less than an inch thick!) And this is definitely an amazing and very appealing combo for those looking for a lightweight DSLR set-up that won’t break your neck even if you carry it around all day.

With an expected release date of just under 2 months away - this compact body and lens combo is definitely on the list of photographers everywhere. And the awesome folks over at Four-Thirds User have just published a 2 sets of images using the 25mm f/2.8 mounted on an E420.

Click here to view the first set ; and click here to view the second set (taken in slightly better weather.) Full size JPGs are available for personal use, and they have even provided RAW versions of the images.

The Olympus E420 with the 25mm f/2.8 lens is available for pre-order from Amazon for just $699.99.

From: Four Thirds User via WhatPhotoGear

Remember the Olympus E420 that was unveiled just a few days ago? Well, if you’ve been anticipating a release date, it looks like it won’t be that far off - as they are now available for pre-order on Amazon.com, with a quoted release date of May 20th.

You can get the body only for $499 ; with a 14-42mm lens for $599 ; or with the new 25mm f/2.8 pancake lens for a cool $699. The 25mm f/2.8 pancake lens is also available for pre-order and that will set you back about $250.

With the E420 being the worlds smallest DSLR (as of this writing) - pairing it with the new 25mm pancake lens would definitely make for one mean compact shooter. The new lens is less than an inch thick! This combo could be a very very interesting alternative to the likes of the Sigma DP1, and the great thing is, you have the added flexibility of using any four thirds lens.

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And lookee what what I found today - an ad for the Olympus E3 courtesy of the Diamond Ogilvy agency in Seoul, South Korea. Not your usual boring camera ad, eh?

Click on the pic for a larger version.

From: AdsoftheWorld via WhatPhotoGear.com